Renault with Rick Guest

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These images were part of a big teaser campaign for six different Renault models that had received face lifts. The first images, shown on the left, were published simultaneously on billboards all over Paris metro stations.

British photographer Rick Guest went to a studio in Paris to capture the cars, showing very little detail of the new models and keeping the logos and any other recognizable features blacked out. Still at the studio, Rick turned up the lights and shot the cars in their full beauty for the follow-up campaign, shown on the right, which was shown in the identical media spots.

Our London branch gladly handled the post production of the entire project.